Privacy policy

1) Introduction and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller of the data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Dirk Friedrich, Friedrich Motorsport, Bamberger Str. 129, 96215 Lichtenfels, Germany, Tel.: 09571 - 9499-0, e-mail: info@friedrich-motorsport.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The data controller has appointed a data protection officer, who can be reached as follows: "IITR Datenschutz GmbH, Dr. Sebastian Kraska, Marienplatz 2, 80331 Munich e-mail: email@iitr.de, phone: 089-18917360".

2) Data collection when visiting our website

2.1 During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the page server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & content delivery network

Amazon Web Services

Für das Hosting unserer Website und die  Darstellung der Seiteninhalte nutzen wir das System des folgenden Anbieters: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

Sämtliche auf unserer Website erhobenen Daten werden auf den Servern des Anbieters verarbeitet.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties. 

For data transfers to the USA, the Provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. In some cases, these cookies are automatically deleted again after closing the browser (so-called "session cookies"), in other cases, these cookies remain on your end device for a longer period of time and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 (1) lit. a DSGVO in the case of consent given, or in accordance with Art. 6 (1) lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

5.1 Userlike

This website uses a live chat system from the following provider: Userlike UG (haftungsbeschränkt), Deisterweg 7, 51109 Cologne, Germany

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in the effective support of our site visitors.
Subject to any statutory retention periods to the contrary, your data transmitted in this way will be deleted once the matter in question has been conclusively clarified.

In addition, further information may be collected and evaluated for the purpose of creating pseudonymized user profiles with the help of cookies, which, however, do not serve your personal identification and are not merged with other data sets. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. In this case, however, the functionality of our website may be restricted. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

5.2 When contacting us (e.g. via contact form or e-mail), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DSGVO. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

Pursuant to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide us with this data when opening a customer account. Which data is required for opening an account can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.

7) Use of customer data for direct advertising

7.1 Subscribe to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. In doing so, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for any other purpose that is permitted by law and about which we inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. For this, you will only incur transmission costs according to the prime rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

7.3 Brevo

Der Versand unserer E-Mail-Newsletter und sonstiger werblicher E-Mail-Kommunikation erfolgt über diesen Anbieter: Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, Deutschland

Auf Basis unseres berechtigten Interesses an einem effektiven und nutzerfreundlichen E-Mail-Marketing geben wir Ihre bei der Anmeldung bereitgestellten Daten gem. Art. 6 Abs. 1 lit. f DSGVO an diesen Anbieter weiter, damit dieser den Mailversand in unserem Auftrag übernimmt.

Vorbehaltlich Ihrer ausdrücklichen Einwilligung gem. Art. 6 Abs. 1 lit. a DSGVO führt der Anbieter darüber hinaus eine statistische Erfolgsauswertung von Mail-Kampagnen mittels Web Beacons bzw. Zählpixel in den versendeten E-Mails durch, die Öffnungsraten und spezifische Interaktionen mit den Inhalten des Newsletters messen können. Dabei werden auch Endgeräteinformationen (z.B. Zeitpunkt des Aufrufs, IP-Adresse, Browsertyp und Betriebssystem) erhoben und ausgewertet, aber nicht mit anderen Datenbeständen zusammengeführt.

Ihre Einwilligung zum Mail-Tracking können Sie jederzeit mit Wirkung für die Zukunft widerrufen.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

7.4 Advertising by letter post
On the basis of our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 para. 1 lit. f GDPR and to use them to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

8) Data processing for order processing

8.1 Transmission of image files for order processing by e-mail

On our website, we offer customers the opportunity to order the personalization of products by submitting image files by e-mail. The submitted image motif is used as a template for the personalization of the selected product.

The customer can transmit one or more image files from the memory of the end device used to us via the e-mail address provided on the website. We then collect, store and use the files transmitted in this way exclusively for the production of the personalized product as defined in the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed about this in the following paragraphs. Any further transfer will not take place. Insofar as the transmitted files or the digital motifs contain personal data (in particular images of identifiable persons), all processing operations just mentioned will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 Para. 1 lit. b DSGVO.

After final processing of the order, the transmitted image files are automatically and completely deleted.

8.2 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b DSGVO.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

In order to process your order, we also work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.3 Transfer of personal data to shipping service providers

- DHL

We use the following provider as transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure is made only to the extent necessary for the delivery of goods. In this case, a prior coordination of the delivery date with the provider or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.
- DPD

We use the following provider as transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a DSGVO prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure is made only to the extent necessary for the delivery of goods. In this case, a prior coordination of the delivery date with the provider or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the provider.

8.4 Use of payment service providers (payment services)

- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you choose a payment method of the provider, where you make an advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be disclosed to the provider in accordance with Art. 6 para. 1 lit. b DSGVO. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and, if applicable, data on an alternative means of payment) during the order process.

In order to protect our legitimate interest in determining your solvency in such cases, this data will be forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f DSGVO. The provider checks on the basis of the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.

The credit report may contain probability values (score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

9) Online marketing

Google AdSense

This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and analyzed. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

For data transfers to the USA, the Provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

10) Web analysis services

10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables your use of our website to be analyzed.

By default, Google (Universal) Analytics sets cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the terminal device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "cookie consent tool" provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and under https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special function "demographic characteristics" and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the Provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables your use of our website to be analyzed.

By default, Google Analytics sets 4 cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the terminal device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "cookie consent tool" provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and under https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function "demographic characteristics" and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the Provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.3 Google Tag Manager

This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a standardized user interface. Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, Google Tag Manager transmits your IP address to Google when you access a page and may store it there. Transmission to servers of Google LLC. in the USA is possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the Provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en

11) Retargeting/ Remarketing und Conversion-Tracking

Google Ads Remarketing

Diese Webseite nutzt Retargeting-Technologie des folgenden Anbieters: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland

Zu diesem Zweck setzt Google ein Cookie im Browser Ihres Endgeräts, welches automatisch mittels einer pseudonymen Cookie-ID und auf Grundlage der von Ihnen besuchten Seiten eine interessensbasierte Werbung ermöglicht. Eine darüberhinausgehende Datenverarbeitung findet nur statt, sofern Sie gegenüber Google zugestimmt haben, dass Ihr Internet-- und App-Browserverlauf von Google mit ihrem Google-Konto verknüpft wird und Informationen aus ihrem Google-Konto zum Personalisieren von Anzeigen verwendet werden, die sie im Web betrachten. Sind sie in diesem Fall während des Seitenbesuchs unserer Webseite bei Google eingeloggt, verwendet Google Ihre Daten zusammen mit Google Analytics-Daten, um Zielgruppenlisten für geräteübergreifendes Remarketing zu erstellen und zu definieren. Dazu werden Ihre personenbezogenen Daten von Google vorübergehend mit Google Analytics-Daten verknüpft, um Zielgruppen zu bilden. Im Rahmen der Nutzung von Google Ads Remarketing kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.

Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Retargeting-Technologie während Ihres Seitenbesuchs.

Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.

Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.

Details zu den durch Google angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites

Weitere Informationen zu den Datenschutzbestimmungen von Google finden sich hier: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

12) Seitenfunktionalitäten

Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played in order to load the content. Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for the reading of information on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the Provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

13) Tools und Sonstiges

Cookie-Consent-Tool

Diese Website nutzt zur Einholung wirksamer Nutzereinwilligungen für einwilligungspflichtige Cookies und cookie-basierte Anwendungen ein sog. „Cookie-Consent-Tool“. Das „Cookie-Consent-Tool“ wird Nutzern bei Seitenaufruf in Form einer interaktiven Benutzeroberfläche angezeigt, auf welcher sich per Häkchensetzung Einwilligungen für bestimmte Cookies und/oder cookie-basierte Anwendungen erteilen lassen. Hierbei werden durch den Einsatz des Tools alle einwilligungspflichtigen Cookies/Dienste nur dann geladen, wenn der jeweilige Nutzer entsprechende Einwilligungen per Häkchensetzung erteilt. So wird sichergestellt, dass nur im Falle einer erteilten Einwilligung derartige Cookies auf dem jeweiligen Endgerät des Nutzers gesetzt werden.

Das Tool setzt technisch notwendige Cookies, um Ihre Cookie-Präferenzen zu speichern. Personenbezogene Nutzerdaten werden hierbei grundsätzlich nicht verarbeitet.

Kommt es im Einzelfall zum Zwecke der Speicherung, Zuordnung oder Protokollierung von Cookie-Einstellungen doch zur Verarbeitung personenbezogener Daten (wie etwa der IP-Adresse), erfolgt diese gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an einem rechtskonformen, nutzerspezifischen und nutzerfreundlichen Einwilligungsmanagement für Cookies und mithin an einer rechtskonformen Ausgestaltung unseres Internetauftritts.

Weitere Rechtsgrundlage für die Verarbeitung ist ferner Art. 6 Abs. 1 lit. c DSGVO. Wir unterliegen als Verantwortliche der rechtlichen Verpflichtung, den Einsatz technisch nicht notwendiger Cookies von der jeweiligen Nutzereinwilligung abhängig zu machen.

Soweit erforderlich, haben wir mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.

Weitere Informationen zum Betreiber und den Einstellungsmöglichkeiten des Cookie-Consent-Tools finden Sie direkt in der entsprechenden Benutzeroberfläche auf unserer Website.

14) Rechte des Betroffenen

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise prerequisites:

  • Right to information according to Art. 15 DSGVO;
  • Right to rectification pursuant to Art. 16 DSGVO;
  • Right to erasure according to Art. 17 DSGVO;
  • Right to restriction of processing pursuant to Art. 18 DSGVO;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability according to Art. 20 DSGVO;
  • Right to revoke consent given in accordance with Art. 7 (3) DSGVO;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Dauer der Speicherung personenbezogener Daten

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after expiry of the retention periods, insofar as it is no longer required for the fulfillment or initiation of a contract and/or we do not have a legitimate interest in continuing to store it.

When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data will be stored until you exercise your right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6 (1) lit. f DSGVO, this data will be stored until you exercise your right to object according to Art. 21 (2) DSGVO.

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.